Audible is a new media company that old-media types like to root for. Its founder and chief executive officer is the excellent magazine journalist and author Donald Katz, and its services provided a potential new revenue stream for long-form journalists. Audible survived the dotcom meltdown in 2000, and quietly built a significant business. (Projected 2007 revenues: $106-$108 million). But as shown by its third quarter earnings, impressive revenue growth of about 30 percent has been unable to overcome persistent spending on technology, marketing, and operations. The upshot: Audible is still losing money.
Economic slowdowns are also bad news for media companies, as marketers cut back on advertising spending. And it stands to reason that while online advertising is still growing at a much more rapid pace than overall ad spending, reduced budgets may take a bite out of interactive marketing. The darkening outlook for online advertising and e-commerce, as well as the continuing challenge of competing against Google, is likely behind Microsoft’s bold bid for Yahoo.
Both Yahoo and Microsoft are struggling online. Yahoo’s fourth quarter earnings, released earlier this week, showed that in the 2007 fourth quarter, revenues rose a meager 8 percent from 2006, while operating income fell 38 percent. In Microsoft’s bright quarterly earnings report, the one dark spot was the online division, which lost money, despite rising revenues. In the six months ended December 2007, losses increased from $236 million to $510 million over the same period in 2006, even as revenues rose from $1.16 billion to $1.53 billion. Google has been eating their lunch competitively, and the overall market isn’t growing rapidly enough to allow all the major players to prosper. The stock of Yahoo, which is in the midst of a long-running (and so far, unsuccessful) turnaround plan, closed yesterday at $20, its lowest level since the fall of 2003. That has given Microsoft, which has invested billions in its own efforts to compete against Google in search and advertising, the opportunity to acquire Yahoo for a decent price. Yahoo said it would evaluate the offer. (So did the Justice Department.) By sharing development and infrastructure costs, Microsoft and Yahoo will likely have a better shot of going head to head against Google.
But even Google is showing signs of challenge. The company announced its fourth quarter results yesterday (Thursday). Revenues grew 50 percent from the year-before quarter. That’s an impressive gain off a large base, but Google’s rate of year-over-year revenue growth is slumping, from 57 percent in the third quarter. Operating income as percentage of revenues fell from about 33 percent to about 30 percent. The stock fell sharply on the news and is off by nearly 30 percent since its peak in November.
